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7 Reasons Content Marketing is Better Than Link Building

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Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 0 Comments

8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion

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Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion rates improved by 27 and 45 percent, respectively. Here's how they did it, and you can too. Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion rates improved by 27 and 45 percent, respectively. Here's how they did it, and you can too. 0 Comments