Articles on Savings

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Is Your Quality Score Costing or Saving You Money?

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When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? 0 Comments

The Pros and Cons of Bringing SEO In-House

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Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively easy, but the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent. Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively easy, but the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent. 0 Comments