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5 Steps to Building a Search Persona

understand-audience-pain-points

Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. 0 Comments