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Search and the Law: Professor Eric Goldman

As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. 0 Comments

Search and the Law: Attorney Deborah Wilcox

As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. 0 Comments

Search and the Law: Attorney Clarke Douglas Walton

As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers. As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers. 0 Comments

Search Arbitrage: Good or Evil?

Skilled traders of bonds, commodities or other equities often leverage their bets using arbitrage to take advantage of price differences in the marketplace. With a bit of creativity, you can use arbitrage to profit from price differences in search engine advertising programs. Skilled traders of bonds, commodities or other equities often leverage their bets using arbitrage to take advantage of price differences in the marketplace. With a bit of creativity, you can use arbitrage to profit from price differences in search engine advertising programs. 0 Comments

Compare & Contrast: Search Ad Program Strategies

Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? 0 Comments

Do Patents Point to SEO Gold?

Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages? A panel of experts debated the issue at a recent Search Engine Strategies conference. Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages? A panel of experts debated the issue at a recent Search Engine Strategies conference. 0 Comments

Online Video Advertising Builds Momentum

With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns? With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns? 0 Comments

The Taming of the Bots

All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad? All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad? 0 Comments

Pricing Models for the Small SEM Shop

How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice. How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice. 0 Comments

Generating Buzz With Link Baiting and Viral Campaigns

What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns. What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns. 0 Comments

Google CEO Maps Missions, Stays on Message

Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine. Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine. 0 Comments

Search Engine Ad Reps: Friend or Foe?

Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. 0 Comments

Search Engine Ad Reps: Friend or Foe?

Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. 0 Comments

Using Search for Public Relations & Reputation Management

Search marketing should go beyond traditional search engine optimization and paid links by bolstering a firm's reputation and customer image, according to a panel of experts. Search marketing should go beyond traditional search engine optimization and paid links by bolstering a firm's reputation and customer image, according to a panel of experts. 0 Comments

Using Search for Public Relations & Reputation Management

Search marketing should go beyond traditional search engine optimization and paid links by bolstering a firm's reputation and customer image, according to a panel of experts. Search marketing should go beyond traditional search engine optimization and paid links by bolstering a firm's reputation and customer image, according to a panel of experts. 0 Comments

Shopping Search and Merchant Reputations

Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? 0 Comments

Copyrights, Trademarks and Search Engines

Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. 0 Comments

Copyrights, Trademarks and Search Engines

Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. 0 Comments

Video and Podcast Search Engines

Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found? Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found? 0 Comments

Meet The B2B Search Engines

One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and one of the key sessions in the vertical track was 'Meet The B2B Search Engines.' One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and one of the key sessions in the vertical track was 'Meet The B2B Search Engines.' 0 Comments

Ask Jeeves CEO: "We Are Focused on Core Search"

Now that Ask Jeeves is part of aggressive online powerhouse InterActive Corp., what's next for the search engine and its various services? Search Engine Watch editor Danny Sullivan probed for answers in a recent conversation with Ask Jeeves' CEO Steve Berkowitz. Now that Ask Jeeves is part of aggressive online powerhouse InterActive Corp., what's next for the search engine and its various services? Search Engine Watch editor Danny Sullivan probed for answers in a recent conversation with Ask Jeeves' CEO Steve Berkowitz. 0 Comments

Chasing Search Engine Algorithms: Wisdom or Folly?

Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. 0 Comments