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The Latest Click Fraud Roundup

Google might be about to settle a click fraud case, but the issue remains very much in the minds of the major media. A review of some major round-up peices assessing the state of click fraud in the industry. Google might be about to settle a click fraud case, but the issue remains very much in the minds of the major media. A review of some major round-up peices assessing the state of click fraud in the industry. 0 Comments

Excite, Netscape Sued Over Banner Ads

Playboy has followed Estie Lauder's lead in suing Excite over keyword-linked banner ads. At issue in both cases is whether Excite has the right to sell banner advertising linked to trademarked terms to anyone other than the trademark holders. Playboy has followed Estie Lauder's lead in suing Excite over keyword-linked banner ads. At issue in both cases is whether Excite has the right to sell banner advertising linked to trademarked terms to anyone other than the trademark holders. 0 Comments