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3 Tips for Selling SEO

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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. 0 Comments

3 Ways To Calculate PPC ROI

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You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment? We examine three methods: return on ad spend, return on investment, and profit per impression or click. You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment? We examine three methods: return on ad spend, return on investment, and profit per impression or click. 0 Comments

SEM Metrics That Really Matter

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It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. 0 Comments

Use Online Public Relations for Link Marketing

Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. 0 Comments