Articles on sales funnel

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The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

How to Create Content Strategy for a B2B Business

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B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business. B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business. 0 Comments

5 Tactics to Bridge the Online and Offline Sales Funnel

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Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. 0 Comments

Is Your Link Strategy Selfish?

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The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from. The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from. 0 Comments

Google Analytics Brings Conversion, Revenue Attribution to the Masses

Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. 0 Comments