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Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

Susan Wojcicki

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. 0 Comments

YouTube Unveils New Look to Increase Channel Views, Subscriptions

youtube-new-look-subscriptions

The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. 0 Comments

Online Video Trends in 2011: From YouTube Mobile to Major Redesign

youtube-homepage-redesign

The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that put a big focus on Channels. Here’s a look back at the biggest stories that helped shape the video marketing landscape in 2011. The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that put a big focus on Channels. Here’s a look back at the biggest stories that helped shape the video marketing landscape in 2011. 0 Comments

I’m Feeling Lucky: The Confessions of Google Employee Number 59

Douglas Edwards I'm Feeling Lucky Book Cover

"I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company that broke the rules and rocked the world. You'll find many "ah ha" moments in this 432-page-turner for nerds. "I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company that broke the rules and rocked the world. You'll find many "ah ha" moments in this 432-page-turner for nerds. 0 Comments

Your Search, Your Way

A new generation of search services goes beyond simple personalization, and lets you customize both your search topics and how results are presented. A new generation of search services goes beyond simple personalization, and lets you customize both your search topics and how results are presented. 0 Comments

Google Launches Checkout, not the Rumored GBuy

Google has launched Google Checkout, a payment system for online retailers that's tightly integrated with Google AdWords. Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike. Google has launched Google Checkout, a payment system for online retailers that's tightly integrated with Google AdWords. Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike. 0 Comments

Google Base Live, Accepting Content

Google Base, which some people got an early glimpse at last month, is now live for anyone to play with. A look at this new way for people to submit content to Google. Google Base, which some people got an early glimpse at last month, is now live for anyone to play with. A look at this new way for people to submit content to Google. 0 Comments

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. 0 Comments

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. 0 Comments

Google Offers Banners & Image Ads -- But Not On Google Itself

Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. 0 Comments

Google Offers Banners & Image Ads -- But Not On Google Itself

Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. 0 Comments