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6 Mobile Marketing Tactics to Nurture Customer Relationships

customer-lifecycle-marketing

Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. 0 Comments

SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates

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What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google’s updated AdWords policies. What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google’s updated AdWords policies. 0 Comments

How to Focus on the Key Analytics Metrics

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There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy Egg co-founder Neil Patel joins us in this interview to give us his thoughts on the current state of analytics. There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy Egg co-founder Neil Patel joins us in this interview to give us his thoughts on the current state of analytics. 0 Comments

A Refresher on Retargeting & Helpful Tips

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Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. 0 Comments

Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

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Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social media and comparison shopping engine feed management to Didit clients. Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social media and comparison shopping engine feed management to Didit clients. 0 Comments

Big Data: An Introduction for Search Marketers

big-data

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. 0 Comments

4 Critical Metrics You Won’t Find in Google Analytics

arpu

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. 0 Comments

Rio SEO, Majestic SEO Join Forces on Link Building & Link Analytics

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Rio SEO, from Covario, have just announced a new partnership with Majestic SEO at SES San Francisco 2012. The licensing deal will see Majestic’s backlink database incorporated into Rio SEO’s Search Analytics and Change Tracker tools. Rio SEO, from Covario, have just announced a new partnership with Majestic SEO at SES San Francisco 2012. The licensing deal will see Majestic’s backlink database incorporated into Rio SEO’s Search Analytics and Change Tracker tools. 0 Comments

5 Multilingual SEO Tips & Best Practices

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Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make the transition to multilingual SEO a smooth one. Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make the transition to multilingual SEO a smooth one. 0 Comments

GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time

Ginzametrics

Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection. Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection. 0 Comments

On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]

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New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. 0 Comments

Even In-House SEO Superheroes Need Tools

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In-house SEOs need agile tools and adaptability to meet the demanding marketplace and expectations set forth by company executives. Look at the available solutions, so when the time comes you’re ready to convince the company why you need it. In-house SEOs need agile tools and adaptability to meet the demanding marketplace and expectations set forth by company executives. Look at the available solutions, so when the time comes you’re ready to convince the company why you need it. 0 Comments

3 Tips to Use Paid Search for a Complex Sale

Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. 0 Comments

The Small Business SEM Survival Guide

Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable. Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable. 0 Comments