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Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

media-spend-by-device-covario

Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide. Covario reports a 21 percent year-over-year spend increase and 2 percent QoQ boost amongst its high tech, consumer electronics, and retail clients. 0 Comments

Yandex's Sibir Reverse Image Search Technology is Pure Awesome

How Yandex CBIR Works

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users. Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. 0 Comments

Yandex Keyword Data Now '(Not Provided)'

Yandex Logo

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics. Yandex announced it is encrypting 100 percent of its searches, resulting in "(not set)" or "(not provided)" being returned in analytics. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

Google Takes Down 7 Japanese Link Networks

Google Japan

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months. Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months. 0 Comments

'No-Links Ranking' – The Battle for Better Organic SERPs

Without links at all

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric? Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric? 0 Comments

Yandex & Google: A Big Change for Russia's Display Ad Market

Yandex Real-time Bidding Joins with Google DoubleClick

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. 0 Comments

Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. 0 Comments

Google Blocks 'Racist' Search Suggestions for UK Cities

autocomplete-legal-battles

Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete. Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete. 0 Comments

Google Unnatural Links Manual Penalty: A Recovery Guide

Handcuffs

Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings. Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings. 0 Comments

Google Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games

2014 Winter Olympics Google Doodle

Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. 0 Comments

Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Russian Mobile Audience by Geographic Location

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. 0 Comments

Google Busts Anglo Rank Link Selling 'Service'

twitter-mattcutts-there-are-absolutely-no

Google has set their sights on yet another link selling network, Anglo Rank. A tweet from Matt Cutts demonstrates they're not buying what Anglo Rank is selling, but will webmasters be deterred or is it actually a boost for the link seller's services? Google has set their sights on yet another link selling network, Anglo Rank. A tweet from Matt Cutts demonstrates they're not buying what Anglo Rank is selling, but will webmasters be deterred or is it actually a boost for the link seller's services? 0 Comments

Major Search Engines and Directories

Google Bing Yahoo

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. 0 Comments

Google Trends Adds Trending Charts, 30 Days of Hot Searches

Google Trends Hot Searches Past 30 Days

Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. 0 Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos

YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. 0 Comments

Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

baidu-serp-match-types

A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. 0 Comments

Russia's Mail.Ru Drops Google Search, Launches Own Search Engine

mail-ru-logo

There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine. There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine. 0 Comments

Yandex's New Interactive Snippets Allow Users to Take Actions From Search Results

yandex-evolution-of-snippets

Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website. Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website. 0 Comments

Google Defeated in Russian YouTube Censorship Case

YouTube Logo

A video flagged as illegal on YouTube by Russian governing bodies and taken down by Google was appealed in court, citing the censorship was unjust. Google was defeated. A Moscow court has ruled that the video will remain censored under the law. A video flagged as illegal on YouTube by Russian governing bodies and taken down by Google was appealed in court, citing the censorship was unjust. Google was defeated. A Moscow court has ruled that the video will remain censored under the law. 0 Comments

Asteroid 2012 DA14 Google Doodle Pulled After Meteor Blast

asteroid-2012-da14s-google-doodle

You won’t be seeing an animated Google Doodle today on Google's home page. Meant to coincide with the passing of Asteroid 2012 DA14, the Doodle was pulled from Google’s home page after a meteor blast caused hundreds of injuries in Russia. You won’t be seeing an animated Google Doodle today on Google's home page. Meant to coincide with the passing of Asteroid 2012 DA14, the Doodle was pulled from Google’s home page after a meteor blast caused hundreds of injuries in Russia. 0 Comments

Google Chrome Briefly Steals Browser Lead From Internet Explorer

google-chrome-logo

Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before falling back into second place, due to heavy weekend usage in India, Russia, and Brazil. Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before falling back into second place, due to heavy weekend usage in India, Russia, and Brazil. 0 Comments