Articles on Romney campaign

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As Goes Paid Search, So Goes the Election?

election-share-of-voice-may-oct-2012

President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election. President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election. 0 Comments

Obama Beats Romney Early in Digital Marketing Race

obama-vs-romney-paid-search

A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney. A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney. 0 Comments