Articles on ROI

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Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

Uncovering PPC Best Practices With Allstate Insurance

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In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. 0 Comments

Brand vs. Non-Brand: Measurement Is Key

search-measurement

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. There should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. 0 Comments

Store Visits Metric Helps Google AdWords Users Measure Offline ROI

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After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments

11 SEO Tactics You Need to Know in 2015

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As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. 0 Comments

Is SEO Still Worth It in 2015?

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Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget. Let's cut to the chase: Of course SEO is still worth it. 0 Comments

Google AdWords Conversion Values Add Multiple Currency Support

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AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. 0 Comments

4 Ways to Maximize Agency Relationships

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Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. 0 Comments

3 Tips for Selling SEO

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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. 0 Comments

Life After a Link Apocalypse

The Human Impact on Nature

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. 0 Comments

5 Ways to Sell SEO to Your CMO

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Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

A True Integrated Marketing Framework

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Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

How Content Marketing Is Changing & What We Can Do to Be Ready

Measuring the Business Impact of Marketing Spending

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? 0 Comments

SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

Joe Pulizzi

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. 0 Comments