Articles on ROI

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Google AdWords Conversion Values Add Multiple Currency Support

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AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. 0 Comments

4 Ways to Maximize Agency Relationships

Handshake

Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. 0 Comments

3 Tips for Selling SEO

selling

Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. 0 Comments

Life After a Link Apocalypse

The Human Impact on Nature

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. 0 Comments

5 Ways to Sell SEO to Your CMO

CEO COO CFO CMO CIO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

A True Integrated Marketing Framework

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Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

How Content Marketing Is Changing & What We Can Do to Be Ready

Measuring the Business Impact of Marketing Spending

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? 0 Comments

SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

Joe Pulizzi

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. 0 Comments

The Correlation Between SEO Success, Budget & Your Executives' Attitude [Data]

Executive Buy-in and High Achieving SEOs

Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. 0 Comments

How to Integrate Content Marketing – Your Path to ROI

Blue Blocks

By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. 0 Comments

PPC Management Operations: The Ultimate Guide

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Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. 0 Comments

10 Lessons On Creating Spectacular Content

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Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. 0 Comments

An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

Sales Marketing and ROI

The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. Businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. 0 Comments

How Much Should You Spend on SEO Services?

seo-money

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. 0 Comments

5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

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Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results. Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results. 0 Comments

11 Must-Measure KPIs for Content Marketing Success

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Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. 0 Comments

Foursquare Self-Serve Ads Now Open to All Local Businesses

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Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. 0 Comments

The Causal Nexus of SEO

Dominos Falling

Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path. Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path. 0 Comments

Matching Content to the Customer Life Cycle

Monarch Life Cycle

By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. 0 Comments

It's Time to Update the Definition of a Website

New Website Definition

For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined. For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined. 0 Comments

4 Reasons to Spend More on SEO

ROI Return on Investment

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business. Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business. 0 Comments