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SearchDay | Local Search: Where's the Love?

Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more. Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more. 0 Comments

Search Engine Marketing Finally Getting Respect

To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Or, at least it has gotten no respect in relation to the time and effort analyst firms have put into understanding it compared to research and studies done on banner advertising. The good news is, that's all about to change. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages. To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Or, at least it has gotten no respect in relation to the time and effort analyst firms have put into understanding it compared to research and studies done on banner advertising. The good news is, that's all about to change. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages. 0 Comments