Articles on Rob Garner

RSS

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

sempo-logo

Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. 0 Comments

Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape

seo-competitive-analysis1

Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and assessing internal strengths and weaknesses to overcome the competitive search landscape. Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and assessing internal strengths and weaknesses to overcome the competitive search landscape. 0 Comments