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Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013

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Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. 0 Comments

Yahoo Begins Honoring Browser Do-Not-Track Signals

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The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer. The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer. 0 Comments

AOL, Microsoft, Yahoo Kick Off Display Ad Deal

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The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? 0 Comments

Yahoo Hires New CEO

Former PayPal president Scott Thompson joins Yahoo as CEO

Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million. Acting CEO Tim Morse will resume his duties as chief financial officer. Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million. Acting CEO Tim Morse will resume his duties as chief financial officer. 0 Comments

Yahoo, Microsoft, AOL Confirm Display Ad Deal

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Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers. Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers. 0 Comments