Articles on right brain

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13 Metrics Every PPC Report Should Have

Attract Engage Convert Renew

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. 0 Comments

Guilty, Hopeful, Clueless Marketers and the Need for Change - #SESCHI 2011 Keynote

mikel-chertudi-ses-chicago-2011

Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage. Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage. 0 Comments

Searching on the Right Side of the Brain

Brain dominance may play a major role in your success in finding what you're looking for on the web. Here are two search engines that help you search on the right side of the brain. Brain dominance may play a major role in your success in finding what you're looking for on the web. Here are two search engines that help you search on the right side of the brain. 0 Comments