Articles on Rich snippets

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Chasing Google Changes to Authors and HTTPS

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In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? 0 Comments

Google's New Structured Snippets Pull Facts Into a Page's Search Results

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This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Google Folds Blog Search Into News

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Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog Search page. 0 Comments

Google Drops Authorship From Search Results

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Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." 0 Comments

Google Showing Far Less Video Snippets in Search Results

Video Snippet Drop Mozcast

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. 0 Comments

Ten Timely Tips for Terrific Title Tags

Ten Timely Tips for Terrific Title Tags

Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. 0 Comments

What Search Strategists Overlooked in the New York Times Leaked Innovation Report

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The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. 0 Comments

The Ultimate Entrepreneur’s SEO Checklist for 2014

Swim With the Sharks - Entrepreneurs SEO Guide

How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. 0 Comments

Your SEO Competition Isn't Who You Think It Is

Who is Really Your Competitor

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. 0 Comments

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

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Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics. A report from Searchmetrics finds pages with Schema integration rank better by an average of four positions compared to pages without Schema markup. 0 Comments

Rank Still Matters in the Age of Secure Search

Rank Metric

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2013)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

Schema & International SEO – Everything You Need to Know

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Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. 0 Comments

Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One

Matt Cutts

How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google's Matt Cutts. How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google's Matt Cutts. 0 Comments

Google Tests Restaurant Menus in "Card" Results

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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. 0 Comments

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local Search Ecosystem

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. 0 Comments

Google Starts Penalizing Sites for Rich Snippet Spam

Google Penalty

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. 0 Comments

Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

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Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. 0 Comments

Metadata & You: Best Practices, Benefits & Implementation Made Easy

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The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. 0 Comments

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

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As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. 0 Comments

Yandex's New Interactive Snippets Allow Users to Take Actions From Search Results

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Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website. Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website. 0 Comments

7 Ways to Get More Organic Search Clicks

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Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. 0 Comments

Critical Components to SEO Success in 2013

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Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond. Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond. 0 Comments

Google Rich Snippets Testing Tool Gets New Name, Design, Languages

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Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results. Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results. 0 Comments