Articles on Rich Snippet

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Google's New Structured Snippets Pull Facts Into a Page's Search Results

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This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Content Creators Ranking Checklist: How Quality Scores Influence

content-authority

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. 0 Comments

Google Starts Penalizing Sites for Rich Snippet Spam

Google Penalty

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. 0 Comments

Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

Structured Data Items with Errors

Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation. Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation. 0 Comments

Metadata & You: Best Practices, Benefits & Implementation Made Easy

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The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. 0 Comments

Embedded Video Schema Markup: A 7-Step Checklist for Great Results

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Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages. Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages. 0 Comments

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

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As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. 0 Comments

How to Start Building Your Author Rank: 6 Best Practices

Google Panda Author Rank

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change. Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change. 0 Comments

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics

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By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. 0 Comments

7 Ways to Get More Organic Search Clicks

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Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. 0 Comments

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

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Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

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Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were Panda and EMD updates skipped over? Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were Panda and EMD updates skipped over? 0 Comments

Inside Google Search Updates

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It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all. It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all. 0 Comments

Google Rich Snippets Testing Tool Gets New Name, Design, Languages

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Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results. Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results. 0 Comments

Google SUX

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Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet, Search(er) User Experience matters to you and your site. Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet, Search(er) User Experience matters to you and your site. 0 Comments

Exploring Google’s SEO Toolset

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From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some useful (and free) functionality Google offers webmasters after the domain verification process is complete. From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some useful (and free) functionality Google offers webmasters after the domain verification process is complete. 0 Comments

Google Webmaster Tools Adds CNAME Verification & Structured Data Dashboard

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Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records. Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records. 0 Comments

Local Results, Link Evaluation & Freshness Signals Top Google’s February Search Updates

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Changes to local search results topped Google’s monthly recap of search and algorithmic updates from February, but there were nearly 40 new updates revealed, including changes to link evaluation, freshness, Panda, page detection, and more. Changes to local search results topped Google’s monthly recap of search and algorithmic updates from February, but there were nearly 40 new updates revealed, including changes to link evaluation, freshness, Panda, page detection, and more. 0 Comments

Are Google's "New Features" Really That New?

Keeping Up With The Joneses

Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more 0 Comments

Rich Snippets for Apps: A New Way to be Seen in SERPs

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Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets first will have a great competitive advantage. Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets first will have a great competitive advantage. 0 Comments

This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses

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This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search index. This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search index. 0 Comments

Hand-Feeding Google, Covering Your SERP Assets

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Covering your online assets often means “hand-feeding” Google your content. The first step in creating visibility is establishing a presence. Your first priority in SEO should be to givE Google your content, the way they want to see it. Covering your online assets often means “hand-feeding” Google your content. The first step in creating visibility is establishing a presence. Your first priority in SEO should be to givE Google your content, the way they want to see it. 0 Comments