Articles on Rich Media

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5 Predictions About Real-Time Bidding in 2014

2014

If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space. If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space. 0 Comments

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

things-to-do

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. 0 Comments

Video Boosts Mobile Ad Engagement Rates [Study]

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In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study. 0 Comments

Refining Your Attribution Model to Gain Clarity on Media Performance

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To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races! To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races! 0 Comments

Google Launches Interactive Rich Media Ads for Tablet Advertising

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Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more. Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more. 0 Comments

2004 Ad Spend: Search Is Hot, But Contextual Pollution Of Figures Continues

online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure. online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure. 0 Comments