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Paid Media Is the Future

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Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. 0 Comments

3 Tips for Selling SEO

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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. 0 Comments

Click Fraud is a Small Problem in Search These Days

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Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. 0 Comments

How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal

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A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. 0 Comments

Selecting an SEO Firm: The What, How, and Who

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When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance. When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance. 0 Comments

Top 5 Mistakes People Make Buying Paid Search Software

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Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. 0 Comments

Trada Launches Crowdsourced Facebook Ads Marketplace

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Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. 0 Comments

Google’s Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?

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Google won the right to compete again for the government email contract, the Department of Justice sends a second request re: Motorola, and Google files to intervene in AT&T acquisition of T-Mobile USA. Plus, what was Senator Franken thinking? Google won the right to compete again for the government email contract, the Department of Justice sends a second request re: Motorola, and Google files to intervene in AT&T acquisition of T-Mobile USA. Plus, what was Senator Franken thinking? 0 Comments

Creating an In-House Search Marketing Center of Excellence

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The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities. The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities. 0 Comments

SEO and PPC Can't Wait

Time is a crucial factor for making the most of your search engine optimization and paid search opportunities. Here's how to make sure they don't just become another organizational priority. Time is a crucial factor for making the most of your search engine optimization and paid search opportunities. Here's how to make sure they don't just become another organizational priority. 0 Comments

When and How to Outsource Your Small Business Search Marketing

Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI. Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI. 0 Comments

The Search Bachelor

We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. 0 Comments

SearchDay | Maximum PPC

Today's search engine marketing news and opinion: Maximum PPC; Maintaining an SEO Log; Microsoft Research Introduces Search Projects at TechFest; and more. Today's search engine marketing news and opinion: Maximum PPC; Maintaining an SEO Log; Microsoft Research Introduces Search Projects at TechFest; and more. 0 Comments

SearchDay | International SEO Challenges and Tips

Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more. Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more. 0 Comments

Spending in a Tough Market

Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. 0 Comments

Give SEO Time!

As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. 0 Comments

Link Building, Circa 2008

As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results. As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results. 0 Comments

25 Design Best Practices for Your Small Business Web Site

Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. 0 Comments