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Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends Craft Beer San Francisco

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? To power Trends, Yelp draws upon data it has accumulated from user reviews over the past 10 years. But how much of that data is viable? 0 Comments

Google Introduces Product Ratings on PLAs

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Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. 0 Comments

The Smart Way to Optimize Your Amazon Sales Strategy

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Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. 0 Comments

Yelp Gets a Facelift, Puts Visual Content Front and Center

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Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. 0 Comments

Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

Yelp Consumer Alert

In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. 0 Comments

Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

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A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up. A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up. 0 Comments

Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious

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Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. 0 Comments

Fake Online Reviews Cost 19 Companies $350,000

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A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. 0 Comments

Yelp Gets Bad Reviews From Small Business Owners in Los Angeles

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Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged. Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged. 0 Comments

How to Choose Trustworthy WordPress Themes & Plugins

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How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe. How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe. 0 Comments

Yahoo Local: How to Set Up & Optimize Your Business Listing

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Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow these step-by-step instructions to submit your site to Yahoo Local and optimize your local business listing. Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow these step-by-step instructions to submit your site to Yahoo Local and optimize your local business listing. 0 Comments

Google Warns SEO & Businesses to Avoid Fake Reviews

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An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. 0 Comments

How to Use Google+ Local to Get New Customers

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Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Here are two key ways small businesses can use Google+ Local to acquire new customers. Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Here are two key ways small businesses can use Google+ Local to acquire new customers. 0 Comments

7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

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Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue. Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue. 0 Comments

Google Pushes Freshness With AdWords Seller Ratings Extension Change

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Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have seller ratings extensions appear in their PPC ads. Google says the new process will keep ratings “fresh and relevant.” Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have seller ratings extensions appear in their PPC ads. Google says the new process will keep ratings “fresh and relevant.” 0 Comments

Decide.com’s New “Decide Score” Helps Users Find & Buy Products

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In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert reviews and 2 million user reviews to help consumers find out what to buy. Goodbye, buyer's remorse? In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert reviews and 2 million user reviews to help consumers find out what to buy. Goodbye, buyer's remorse? 0 Comments

Negative Reviews in Local Search: A Survival Guide for Businesses

If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. 0 Comments

10 Top Online Travel Marketing Tips

Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. 0 Comments

The New Age of Search Marketing

Consumer control rules search engine marketing decisions. SEM and SEO experts who ignore this reality do so at their own peril. Consumer control rules search engine marketing decisions. SEM and SEO experts who ignore this reality do so at their own peril. 0 Comments