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3 Underused Features of Google Analytics

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Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem. Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem. 0 Comments

7 Steps to Prepare For the Search Alliance in the UK

Yahoo Search Bing PPC

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. 0 Comments

12 Awesome Tactics for Crazy Productive PPC Meetings

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For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign. For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign. 0 Comments

Make Sure You Don’t Get the Black Friday Blues

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A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each and every ad group, and coordinate and have a system that keeps tabs on who makes what changes to avoid overlap. A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each and every ad group, and coordinate and have a system that keeps tabs on who makes what changes to avoid overlap. 0 Comments

Google Now Reviews Paused AdWords Ads

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Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to “eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.” Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to “eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.” 0 Comments