Articles on return on investment

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Google AdWords Conversion Values Add Multiple Currency Support

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AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. 0 Comments

4 Ways to Maximize Agency Relationships

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Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. 0 Comments

Conflicting PPC Trends: What They Mean & How to Fix Them

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When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. 0 Comments

3 Ways To Calculate PPC ROI

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You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment? We examine three methods: return on ad spend, return on investment, and profit per impression or click. You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment? We examine three methods: return on ad spend, return on investment, and profit per impression or click. 0 Comments

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

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Mobile, local and Google's algorithm changes concern search marketers most, according to the State of Search Marketing 2012 Report. Find out how companies and agencies differ in the ways they measure SEO success and calculate ROI. Mobile, local and Google's algorithm changes concern search marketers most, according to the State of Search Marketing 2012 Report. Find out how companies and agencies differ in the ways they measure SEO success and calculate ROI. 0 Comments

How to Forecast & Measure Your Marketing ROI with a Scorecard

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A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. 0 Comments

Create a Robust Landing Page Testing Strategy

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A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. 0 Comments

How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

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Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality. Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality. 0 Comments

Real World Trumps Online in Local Search

If you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline. If you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline. 0 Comments

Can Social Media Work in Big Business?

Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive? Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive? 0 Comments