Articles on retargeting

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Integrated PPC: A Mind Meld Across Online Marketing Tactics

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Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. 0 Comments

Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

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The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook. The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook. 0 Comments

Innovative Retargeting Tactics

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The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel. The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel. 0 Comments

Frequency Capping in AdWords Retargeting Campaigns

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Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. 0 Comments

Is Retargeting Ready to go Mainstream?

We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two. We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two. 0 Comments