Articles on retailers

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Going Global: Localize Your Message for Holiday Retail Traffic

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The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. 0 Comments

Google AdWords Tests Trusted Stores Endorsements

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Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google's Trusted Stores’ program are taking part in this ad experiment. Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google's Trusted Stores’ program are taking part in this ad experiment. 0 Comments

ModCloth Converts Customers into Brand Evangelists with YouTube

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In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade. In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade. 0 Comments

Google Product Ads Now Show 5 Products

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Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. 0 Comments

Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google

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Facebook matey visits t' retail market grew 92% in 12 moons; Twitter squawkers spend more than Google shipmates accord'n t' th' results o' a study in consumer behavior analysis across all traffic sources t' major retail sites. Facebook matey visits t' retail market grew 92% in 12 moons; Twitter squawkers spend more than Google shipmates accord'n t' th' results o' a study in consumer behavior analysis across all traffic sources t' major retail sites. 0 Comments

Image Ads in Search - Yep, They Help

Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and Sitelinks, and Yahoo's Rich Ads in Search. Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and Sitelinks, and Yahoo's Rich Ads in Search. 0 Comments

Online Retail SEO: Holiday Shopping Seasonality

How important is seasonality to online retail SEO? How to plan for the 2008 holidays based on this year's SEO results and other key factors. How important is seasonality to online retail SEO? How to plan for the 2008 holidays based on this year's SEO results and other key factors. 0 Comments