Articles on retail stores

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How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

digital-endcap-cpms

Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. 0 Comments

Extreme Couponing: Searching for the Deals

coupon-coupons-store-brands

Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold. Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold. 0 Comments

How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]

Delivr QR Code Management

Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign. Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign. 0 Comments