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73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

Who Consumers Blame for Incorrect Information

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. 0 Comments

How to Measure SEO Success

Success Failure

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. 0 Comments

Creating Link Bait With Hot Content and Promotions

Link columnist Justilien Gaspard tells you how to create hot, compelling content and then spread the word with promotions that create buzz. This is a great way to gain links and new customers. Link columnist Justilien Gaspard tells you how to create hot, compelling content and then spread the word with promotions that create buzz. This is a great way to gain links and new customers. 0 Comments

GoTo Offers Sweet Deal

GoTo has quietly introduced a new service that makes gettingstarted on the pay-per-listing search engine easier, plus offers someinexpensive marketing research. It's the "$99 Express Service" planthat provides you with $50 in listing credit, with the remaining $49 coveringthe time for an account exec to consult with you and develop 20 relevant termsto target for your site. If you've never gone through the vital exercise ofdetermining your keywords and would like some handholding, then this programwould be worth exploring GoTo has quietly introduced a new service that makes gettingstarted on the pay-per-listing search engine easier, plus offers someinexpensive marketing research. It's the "$99 Express Service" planthat provides you with $50 in listing credit, with the remaining $49 coveringthe time for an account exec to consult with you and develop 20 relevant termsto target for your site. If you've never gone through the vital exercise ofdetermining your keywords and would like some handholding, then this programwould be worth exploring 0 Comments