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Competitive Analysis in Search Is Linked to Higher Conversions [Data]

Competitive Analysis Distribution

Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. New data indicates that adding regular competitive analysis and adapting strategy based on that analysis can positively impact your bottom line. 0 Comments

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

mobile-device-goals-xad-telmetrics

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. 0 Comments

Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

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WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. 0 Comments

Websites Fail Page Speed Test: 4 Things You Need to Know [Study]

Page Load Times

Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds. Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds. 0 Comments

Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

When Back-to-School Shoppers Plan to Start Researching and Purchasing

Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online. Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online. 0 Comments

Google, NASA Join Forces to Research Machine Learning

machine-learning

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million. Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million. 0 Comments

Google: Searches Can Accurately Predict Smartphone Sales [Study]

mobile-measurement

Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. 0 Comments

How Limiting Your Google Queries Makes You a Better Link Prospector

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There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists. There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists. 0 Comments

How to Use Government Data for Link Development

Chess Link Strategy

You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places. You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places. 0 Comments

New Benchmarks Study Shows 5 Key SEO Findings

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MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 edition. Key findings this year revolve around content creation, developing an SEO strategy, and the lack of local business listing tactics. MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 edition. Key findings this year revolve around content creation, developing an SEO strategy, and the lack of local business listing tactics. 0 Comments

Link Building by Starting a Market Research Firm

3D pie chart

One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works. One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works. 0 Comments

17 Tips for Tip-Based Content – How to Research, Scale & Promote

tip-of-the-iceberg

A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. 0 Comments

Step To the Tune of Your Audience -- Deep Demographic Profiling

How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to Facebook paid ads and advising venues for engagement. How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to Facebook paid ads and advising venues for engagement. 0 Comments

Analyzing Search Engines as Investments

Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. 0 Comments

Analyzing Search Engines as Invesments

Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. 0 Comments