Articles on Requirements

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How to Define a Web Analytics Process to Drive Better Insights

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businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! 0 Comments

Rule-Abiding Merchants Abandoned by Google Product Search

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After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. 0 Comments

Important Google Shopping Feed Requirement Reminder

Google Product Search Inaccurate Shipping Prices

Google will begin requiring ecommerce merchants to abide by new Google Shopping product feed tech specs starting on September 22. What are the new Google product search feed requirements and will Google actually enforce the policies? Google will begin requiring ecommerce merchants to abide by new Google Shopping product feed tech specs starting on September 22. What are the new Google product search feed requirements and will Google actually enforce the policies? 0 Comments

New AdWords Metric: Estimated Top Page Bid

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Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could revolutionize the traffic volumes from each of your main keywords. Here's what the new metric means for advertisers. Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could revolutionize the traffic volumes from each of your main keywords. Here's what the new metric means for advertisers. 0 Comments

Google Product Search Insights: The Impact of UPCs on Customer Conversions

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Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings. Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings. 0 Comments

Automate Your AdWords Management with Automated Rules, Part 2

A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. 0 Comments