Articles on relative value

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Google AdWords Launches Flexible Conversion Counting

Google AdWords Flexible Conversion Counting Example

Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model. Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model. 0 Comments

BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

bam

How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! 0 Comments

Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]

bing-ctr

A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page netting 26.32 percent total CTR. While Bing received lower total CTR, the top positions have even more relative value. A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page netting 26.32 percent total CTR. While Bing received lower total CTR, the top positions have even more relative value. 0 Comments