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How to Use Google Analytics Advanced Segments

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Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it. Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it. 0 Comments

Measuring Content Success: 2013’s Key Data Challenge

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Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns. Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns. 0 Comments

A Simple Guide to Google Content Experiments

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Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. 0 Comments

Introducing a New Web Search Contender

These days, web search is dominated by giants, and it's rare to see the emergence of a new potentially world-class search engine. Meet Exalead, a powerful search tool with features not offered by the major search engines. These days, web search is dominated by giants, and it's rare to see the emergence of a new potentially world-class search engine. Meet Exalead, a powerful search tool with features not offered by the major search engines. 0 Comments