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A New Look for Google AdWords Rolling Out Now

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This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. 0 Comments

3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

Google SERP Summer Dress

Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. 0 Comments

Google Tests Bigger Images in New Look News Results

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The previous thumbnail images, which were fairly small, have been replaced by a significantly larger image that takes up far more on-page real estate in the search results. Also, Google has replaced links to Google News results with direct links. The previous thumbnail images, which were fairly small, have been replaced by a significantly larger image that takes up far more on-page real estate in the search results. Also, Google has replaced links to Google News results with direct links. 0 Comments

Crafting Your Ad For Google Organic

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Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. 0 Comments

5 Reasons Small Business Should Love Local SEO

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Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online. Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online. 0 Comments

Link Building for Local Search

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Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and business opportunities. Here's how to get started. Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and business opportunities. Here's how to get started. 0 Comments

Yahoo Reorg 2012: Search Avoids Death Sentence

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Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. 0 Comments

New Google Redesign Ditches Black Navigation Bar

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The Google+ Bar – that black navigation bar containing links to Google's properties – is going away soon. Google is trading in the black nav bar and Google+ sharing tools introduced five months agoin favor of a less cluttered looking "Google Bar." The Google+ Bar – that black navigation bar containing links to Google's properties – is going away soon. Google is trading in the black nav bar and Google+ sharing tools introduced five months agoin favor of a less cluttered looking "Google Bar." 0 Comments

Using Google +1 For Rankings & Profit

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Google +1 clicks will impact SEO and your bottom line, though how much isn’t clear yet. Afraid your search traffic will die? Not brain dead enough to fall for spam scam games? These (mostly ethical) suggestions can give your website a social boost. Google +1 clicks will impact SEO and your bottom line, though how much isn’t clear yet. Afraid your search traffic will die? Not brain dead enough to fall for spam scam games? These (mostly ethical) suggestions can give your website a social boost. 0 Comments

The SEO Industry Needs Some Reputation Management

Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars. Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars. 0 Comments

The Global Google Battle for Vertical Search

With no real global search competitors, Google continues its expansion into new verticals. To survive, vertical search engines developers must do something different, do something useful, do it offline as well as online, and do it first! With no real global search competitors, Google continues its expansion into new verticals. To survive, vertical search engines developers must do something different, do something useful, do it offline as well as online, and do it first! 0 Comments

Secrets to Paid Search Success Revealed, Part 1

Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. 0 Comments