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Search is Search: Paid and Organic Search Synergies

You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. 0 Comments

Integrating Search, Part 2

Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. 0 Comments

Search Share Slipping, But Still Strong

A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. 0 Comments