Articles on Rankings

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The Big Burden of Backlinks for Small Businesses

ball-and-chain

Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that they should even review their links. Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Maybe We Should Break Up With Google

Broken Heart

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. Don't chase rankings. Instead, chase more important goals: being the most competitive, most relevant, most knowledgeable, and most trustworthy website. 0 Comments

Image Optimization: How to Rank on Image Search

Image Optimization

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

Black Friday Cyber Monday

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO

The Evolution of SEO Metrics

Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. 0 Comments

Why Is It So Hard to Increase Your Search Rankings By One Spot?

Ranking Score Simple

The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. 0 Comments

Matt Cutts Talks Google Panda Basics: Make Sure You've Got Quality Content

Matt Cutts

What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. 0 Comments

How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

keyword-conversions-dashboard-google-analytics

Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms. Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms. 0 Comments

Google's Penguin 2.0 Algorithm: The Definitive Guide

google-penguin-2

While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted. While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted. 0 Comments

Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

up-arrows-green

A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. 0 Comments

4 Steps to Take After a Google Manual Penalty is Removed

roads-to-recovery

The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so. The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so. 0 Comments

Google Penguin Crashes Wedding Site's Shady Link Building Strategy

penguin-timeline-of-events

Dissecting the shady link building tactics one site used offers further evidence that old link building tricks that worked for years are no longer a long-term strategy for top search rankings on Google. Also: some suggestions for recovery. Dissecting the shady link building tactics one site used offers further evidence that old link building tricks that worked for years are no longer a long-term strategy for top search rankings on Google. Also: some suggestions for recovery. 0 Comments

Google Penalty or Algorithm Change: Dealing With Lost Traffic

Google Penalty

There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. 0 Comments

On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]

conversion-rates-head-vs-long-tail-terms-conductor

New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. 0 Comments

Successful SEO Tactics: Reporting & Analytics

seo-chart-reporting-analytics

Data is useless. Insight, and then action, is the key to advancing your program. These are some of the more important, and underutilized, metrics that can help you find performance breakthroughs – it’s critical that you get this part right. Data is useless. Insight, and then action, is the key to advancing your program. These are some of the more important, and underutilized, metrics that can help you find performance breakthroughs – it’s critical that you get this part right. 0 Comments

Successful SEO Tactics: Keyword Selection

SEO Tactics Keywords

Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact. Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact. 0 Comments

Social Media Links and SEO -- Spam Ye Not!

Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity. Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity. 0 Comments

How to Measure Success in an SEO Campaign

Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. 0 Comments

Measuring SEO Results

Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. 0 Comments

Low-Hanging Fruit for Content Promotion & Links

Not getting the links you'd like? The problem might be that your focus is too broad and competitive. Targeting low-hanging fruit for your niche will get a handful of high-quality links that will continue to grow over time. Not getting the links you'd like? The problem might be that your focus is too broad and competitive. Targeting low-hanging fruit for your niche will get a handful of high-quality links that will continue to grow over time. 0 Comments

How Long Should It Take for SEO to Show Results?

How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one. How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one. 0 Comments

Are Rankings Still Relevant?

Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. 0 Comments

Google Dance in Aeon Flux

Google Dance. Some SEO experts say the Google don't dance. Others claim the Google Dance never ends. What does it mean for SEM, ranking reports, and site analytics? Google Dance. Some SEO experts say the Google don't dance. Others claim the Google Dance never ends. What does it mean for SEM, ranking reports, and site analytics? 0 Comments