Articles on Rankings

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Your Email Marketing May Impact Your Rankings

patent-pending

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

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Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

7 Content Growth Hacks to Help Drive More Qualified Traffic

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Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. 0 Comments

Google Answer Boxes: The What, Why and How

Google Logo

Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. 0 Comments

Redirects for SEO: Soup to Nuts

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If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. 0 Comments

Yelp Adds Restaurant Reservations as New Search Option

Yelp

Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. 0 Comments

A World Without Links?

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Over the last few years the sky, or at least the bottom line, has fallen for many websites and business owners as a result of major algorithmic changes. But that doesn’t necessarily mean pulling the rip cord on all things links. Recent commentary and studies have gotten people thinking about the future of links for SEO and whether their days as the top ranking factor are numbered. 0 Comments

The Big Burden of Backlinks for Small Businesses

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Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that they should even review their links. Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Maybe We Should Break Up With Google

Broken Heart

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. Don't chase rankings. Instead, chase more important goals: being the most competitive, most relevant, most knowledgeable, and most trustworthy website. 0 Comments

Image Optimization: How to Rank on Image Search

Image Optimization

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

Black Friday Cyber Monday

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO

The Evolution of SEO Metrics

Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. 0 Comments

Why Is It So Hard to Increase Your Search Rankings By One Spot?

Ranking Score Simple

The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. 0 Comments

Matt Cutts Talks Google Panda Basics: Make Sure You've Got Quality Content

Matt Cutts

What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. 0 Comments

How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

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Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms. Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms. 0 Comments

Google's Penguin 2.0 Algorithm: The Definitive Guide

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While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted. While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted. 0 Comments

Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

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A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. 0 Comments

4 Steps to Take After a Google Manual Penalty is Removed

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The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so. The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so. 0 Comments

Google Penguin Crashes Wedding Site's Shady Link Building Strategy

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Dissecting the shady link building tactics one site used offers further evidence that old link building tricks that worked for years are no longer a long-term strategy for top search rankings on Google. Also: some suggestions for recovery. Dissecting the shady link building tactics one site used offers further evidence that old link building tricks that worked for years are no longer a long-term strategy for top search rankings on Google. Also: some suggestions for recovery. 0 Comments

Google Penalty or Algorithm Change: Dealing With Lost Traffic

Google Penalty

There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. 0 Comments

On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]

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New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. 0 Comments

Successful SEO Tactics: Reporting & Analytics

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Data is useless. Insight, and then action, is the key to advancing your program. These are some of the more important, and underutilized, metrics that can help you find performance breakthroughs – it’s critical that you get this part right. Data is useless. Insight, and then action, is the key to advancing your program. These are some of the more important, and underutilized, metrics that can help you find performance breakthroughs – it’s critical that you get this part right. 0 Comments

Successful SEO Tactics: Keyword Selection

SEO Tactics Keywords

Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact. Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact. 0 Comments