Articles on purchase funnel

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Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Can RTB Turn Display Into Search?

Purchase Funnel

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. 0 Comments

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

bloomreach-mobile-multidevice-shopping

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. 0 Comments

3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

jigsaw-puzzle

Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. 0 Comments

SEO Roles of Engagement: Stimulate, Don't Alienate!

engagement-seo

In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach, content promotion, and associations with third-party sites. Are you tickling a fancy? In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach, content promotion, and associations with third-party sites. Are you tickling a fancy? 0 Comments

How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

digital-endcap-cpms

Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. 0 Comments

A Refresher on Retargeting & Helpful Tips

targeting

Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. 0 Comments

Balancing Efficiency and Volume in Paid Search

On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. 0 Comments