Articles on publishing

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Content Conundrum: The Vanity vs. Performance Dilemma

The Curse of Vanity Metrics

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter. 0 Comments

How to Integrate Content Marketing – Your Path to ROI

Blue Blocks

By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. 0 Comments

7 Reasons Your Blog Sucks & How to Fix It

kenlyonsdec

It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck. It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck. 0 Comments

Content Publishing Tips for Brands From the Experts

Retro Typewriter

Brands publishing news content isn't a question anymore. Brands must master publishing to rise above the competition, get attention from search engines, feel the sharing love in social, and create brand advocates that ultimately convert into sales. Brands publishing news content isn't a question anymore. Brands must master publishing to rise above the competition, get attention from search engines, feel the sharing love in social, and create brand advocates that ultimately convert into sales. 0 Comments

YouTube Adds Email Notifications, Makes Uploaded Videos Private by Default

youtube-email-notification

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user. YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user. 0 Comments

Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

eff-who-has-your-back-2013

The Electronic Frontier Foundation's annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups. The Electronic Frontier Foundation's annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups. 0 Comments

The Client’s Guide to Publishing Infographics

launch-button

This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run smoother and improve your chances of success. This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run smoother and improve your chances of success. 0 Comments