Articles on publishers

RSS

Google Rolls Out Publisher Center to Improve News Discovery

shutterstock-131496704

The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. 0 Comments

Google Tries to Steal How-To Traffic in Organic Search Results

Google how to make apple pie

Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. 0 Comments

German Publishers Try to Force Google to Pay for Links, News Snippets

google-germany-reunification-doodle-2008

German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content. German publishers say search engines are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated. 0 Comments

Google Killed 350 Million 'Bad Ads' in 2013

Busting Bad Advertising Practices in 2013

In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. 0 Comments

FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

800px-federal-trade-commission-dc-2007

The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. 0 Comments

How to Build an Analytics Package to Measure Off-Site Content Distribution

building-infrastructure

Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. 0 Comments

Content Curation & SEO: A Bad Match?

Content Curation Spectrum

Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. 0 Comments

Guest Blogging vs. Guest Posting – Imagine A World Without Links

guest-badge

For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. 0 Comments

Is Human Engagement Google’s New Ranking Factor for 2013?

publication-url-links

As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link to. As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link to. 0 Comments

Google Fighting German Publishers Over Copyright

google-germany-reunification-doodle-2008

Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines pay a license to display news headlines. Do they even realize what they’re asking for? Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines pay a license to display news headlines. Do they even realize what they’re asking for? 0 Comments

Google Currents Magazine-Style App Debuts on Tablets & Smartphones

google-currents-producer-fast-company

Google's long-anticipated social reading platform for Android and iOS has launched. Google Currents gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics. Google's long-anticipated social reading platform for Android and iOS has launched. Google Currents gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics. 0 Comments

Google Adds “Standout” Tag for Featured News Content

google-news-logo

Google News announced a new “Standout” metatag designed to help publishers highlight quality, original content on their own sites and around the Web, but using it for self-promotion alone isn’t likely to help the publication build trust or rank higher. Google News announced a new “Standout” metatag designed to help publishers highlight quality, original content on their own sites and around the Web, but using it for self-promotion alone isn’t likely to help the publication build trust or rank higher. 0 Comments

Will Author Markup Help Google's Scraper Problem?

Google Logo

Post-Panda, scrapers are outranking content creators. Will Google's new code help publishers definitively identify themselves as the authoritative author of their published work? Post-Panda, scrapers are outranking content creators. Will Google's new code help publishers definitively identify themselves as the authoritative author of their published work? 0 Comments

Search Engine Optimization is Unfair

To avoid injustices in the world of SEO, you must consistently invest in arming yourself with knowledge about SEO. Here's how to get the traffic and deserve it, too. To avoid injustices in the world of SEO, you must consistently invest in arming yourself with knowledge about SEO. Here's how to get the traffic and deserve it, too. 0 Comments

Mobile Search Discovers a New Path: mobilepeople

The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. 0 Comments

SearchDay | Improve Your SEM in Time for the Holidays

Today's search engine marketing news and opinion: Improve Your SEM in Time for the Holidays; How to Chase the Long Tail; Yahoo! Rolls Out New Web Search to All Users; and more. Today's search engine marketing news and opinion: Improve Your SEM in Time for the Holidays; How to Chase the Long Tail; Yahoo! Rolls Out New Web Search to All Users; and more. 0 Comments