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Google Doesn't Care if it Ranks Your Site Properly

Your Site is Not One of the Test Cases

If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. 0 Comments

Content Marketing Tactics from the Trenches: A How-To Extravaganza

trenches

Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? 0 Comments

Defining Authorship: The Difference Between Contributors and Guest Authors

success-game

Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. 0 Comments

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

google-catalogs

Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

Why Search Agencies Should Tune Into the Display Buzz

dont-be-a-one-trick-pony

Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. 0 Comments

Outreach Advice for Large Scale Guest Post Campaigns

Vacancy

Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle - outreach for placement. Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle - outreach for placement. 0 Comments

Google News Gets More Personal with Editors' Picks

newspapers

Google announced another improvement to Google News called Editors' Picks. Essentially, this feature highlights articles on the news publisher's site and places them in a special content area on your Google News page, featuring the news brand logo. Google announced another improvement to Google News called Editors' Picks. Essentially, this feature highlights articles on the news publisher's site and places them in a special content area on your Google News page, featuring the news brand logo. 0 Comments