Articles on public relations

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3 Non-SEO Tips for Small Businesses Scared of Google Penalties

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If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. 0 Comments

The Mobile #PR Hookup: Telling Brand Stories & Optimizing News

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A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected in real time; all the more reason to give your marketing plan a mobile PR makeover with these quick and easy tips. A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected in real time; all the more reason to give your marketing plan a mobile PR makeover with these quick and easy tips. 0 Comments

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

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Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. 0 Comments

How to Scale your Link Marketing Strategy

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Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time. Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time. 0 Comments

SEO Link Building is Just Like Business Development

Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. 0 Comments

Link Building Tactics 101, Part 1

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. 0 Comments

Common Mistakes When Hiring an Online Promotions Person

When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. 0 Comments

The Power of Link Building and Public Relations

Link Building columnist Justilien Gaspard offers advice for gaining links in local search while creating positive public relations opportunities. Link Building columnist Justilien Gaspard offers advice for gaining links in local search while creating positive public relations opportunities. 0 Comments

Leveraging Big Business Assets for Better SEO Visibility

One of the consequences of large businesses with multiple units is that they don't leverage their assets for mutual gain. Here's how you can get your business units collaborating to improve your SEO visibility. One of the consequences of large businesses with multiple units is that they don't leverage their assets for mutual gain. Here's how you can get your business units collaborating to improve your SEO visibility. 0 Comments