Articles on PubCon

RSS

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

Org Chart

You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

U.S. Search Awards 2014 Nominations Now Open

U.S. Search Awards 2014

No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. 0 Comments

Google Refreshes Page Layout Algorithm

page-layout

If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. 0 Comments

Google Starts Penalizing Sites for Rich Snippet Spam

Google Penalty

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. 0 Comments

Google Webmaster Tools Now Highlights Security Issues

Google Webmaster Tools Security Issues

A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue. A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue. 0 Comments

Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever

Graveyard Is HMRC encourgaging zombie companies

Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013. Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013. 0 Comments

Google Says: Use AdWords Ad Extensions, Or Else

meme-creator-forget-work-kids-social-life

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords? Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords? 0 Comments

12 Ways to Optimize Press Releases & Avoid Google Penalties

Beware of Press Release Links

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. 0 Comments

U.S. Search Awards Nominations Deadline is This Friday

us-search-awards-2013

If you haven't yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so. The deadline is this Friday, July 19, for individuals, agencies, or organizations hoping to have their outstanding achievements honored. If you haven't yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so. The deadline is this Friday, July 19, for individuals, agencies, or organizations hoping to have their outstanding achievements honored. 0 Comments

In Memoriam: Warren "Ted" Ulle (Tedster of WebmasterWorld)

tedster

The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Ted was a long time administrator at WebmasterWorld. The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Ted was a long time administrator at WebmasterWorld. 0 Comments

How to Use Google's Disavow Links Tool the Right Way

disavow-links-slide

The Disavow Links Tool used alone isn't an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here's how to correctly use the tool. The Disavow Links Tool used alone isn't an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here's how to correctly use the tool. 0 Comments

Internet Marketing Ninjas Buy Webmaster World Forums #Pubcon

Ninja in black outfit

Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on his PubCon conference series, while Boykin will build out his Ninja Dojo community. Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on his PubCon conference series, while Boykin will build out his Ninja Dojo community. 0 Comments

Hardcore PPC Tactics at #Pubcon

brad-geddes-pubcon-2012

The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success. The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success. 0 Comments

Google Disavow Links Tool Now Available

matt-cutts-pubcon-vegas-2012

The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote, urging all SEOs and webmasters to proceed with extreme caution. The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote, urging all SEOs and webmasters to proceed with extreme caution. 0 Comments

How Google Names Its Algorithm Updates & Products

florida-update

What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years. What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years. 0 Comments

Your Company Sucks! The Online Reputation Management Wars

Don't wait until you wake up one day and find that a slanderous site is suddenly ranking for searches on your company or personal name. Here's how to begin protecting yourself. Don't wait until you wake up one day and find that a slanderous site is suddenly ranking for searches on your company or personal name. Here's how to begin protecting yourself. 0 Comments

Blogs Are the New Trade Press

Memo to the media relations director: Online publications and group blogs are the new trade press – and these new media that can generate web traffic as well as publicity. Memo to the media relations director: Online publications and group blogs are the new trade press – and these new media that can generate web traffic as well as publicity. 0 Comments