Articles on Prospecting

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A Marketer's Plea: Don't Be Afraid to Ask for Links

the-value-of-links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments

How Your PPC Strategy Is Like Gardening

drip-irrigation-ppc

With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. 0 Comments

Link Prospector's Guide to the InAnchor Search Operator

anchor-duluth

At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While it isn't as exhilerating and productive as the tilde, there are several notable uses that you may find helpful. At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While it isn't as exhilerating and productive as the tilde, there are several notable uses that you may find helpful. 0 Comments

Broken Link Building for Content Promotion

cleaning-the-web

I love link rot... and so should every marketer tasked with creating and or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content. I love link rot... and so should every marketer tasked with creating and or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content. 0 Comments