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How to Forecast & Measure Your Marketing ROI with a Scorecard

marketing-scorecard

A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost in marketing data. A marketing scorecard is a simple tool that is easily communicated throughout the organization. 0 Comments