Articles on programmatic

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ypSearch Marketplace Brings Programmatic Local

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A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base. A new YP ad product aims to help the small search engine compete with bigger rivals by allowing users to transfer campaigns to YP's broad local user base. 0 Comments

Q&A: Thomson Reuters’ Emily Palmer

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With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at the conference. With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store. 0 Comments

Why Real-Time Bidding is Set to Become Huge

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What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying. What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying. 0 Comments