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3 Ways to Dig Deeper for Bigger Paid Search Success

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The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. 0 Comments

Google Wants to Launch Trusted Stores in UK

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Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. 0 Comments

Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.

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Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply, as long as they’ve received an invitation; more invites are also on the way to U.S. SMBs. Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply, as long as they’ve received an invitation; more invites are also on the way to U.S. SMBs. 0 Comments

Google Maps Business Photos Panoramic Interiors Easier to Access

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Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map). Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map). 0 Comments

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits

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In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising. In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising. 0 Comments

Google AdWords Opens Premier SMB Partner Program

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In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to medium-sized business owners with established advertising firms specializing in AdWords. In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to medium-sized business owners with established advertising firms specializing in AdWords. 0 Comments

Terra Lycos To Launch Paid Placement Network

Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the comingweeks.Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its InSite AdBuyer program to advertisers in the coming weeks. Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the comingweeks.Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its InSite AdBuyer program to advertisers in the coming weeks. 0 Comments

Google Launches Answers Service, API Program

Google introduced two new interesting features last month. The first, Google Answers, is a beta program that allows users to get personal answers from a professional researcher, in exchange for a fee. The second allows programmers to use the new Google Web APIs Google introduced two new interesting features last month. The first, Google Answers, is a beta program that allows users to get personal answers from a professional researcher, in exchange for a fee. The second allows programmers to use the new Google Web APIs 0 Comments

Up Close With Google AdWords

Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look. Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look. 0 Comments

Inktomi To Increase Inclusion Prices

The price of submitting pages through Inktomi's self-serve paid inclusion program is set to rise on Nov. 28 by more than double, in some cases, so now's the time to act, if you've been considering the program. The price of submitting pages through Inktomi's self-serve paid inclusion program is set to rise on Nov. 28 by more than double, in some cases, so now's the time to act, if you've been considering the program. 0 Comments