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3 Ways to Help Prioritize Your SEO Efforts

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On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too. Prioritization can be a game changer. If you don't do it, you're doomed. The most successful SEOs are the ones who've mastered it. Here's how you can, too. 0 Comments

9 Most Misleading PPC Metrics

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While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions. While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions. 0 Comments

Measuring Success -- How Deep Do You Go?

How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. 0 Comments

What Is the Desired Conversion Action?

Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. 0 Comments

Optimizing Keywords for Search Engines

New to search engine optimization? Here's how to get started with selecting the most search engine friendly keywords and phrases that can help visitors find your site. New to search engine optimization? Here's how to get started with selecting the most search engine friendly keywords and phrases that can help visitors find your site. 0 Comments