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Google’s AdSense for Shopping Takes PLAs to Retail Sites

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Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic. Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic. 0 Comments

SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

SES Atlanta 2014

The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing. SES Atlanta will expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. 0 Comments

Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers

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Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a few of the metrics now available for video ads. Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a few of the metrics now available for video ads. 0 Comments

YouTube's New Comment System: 7 Things Video Marketers Should Do

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In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. 0 Comments

Converged Media in Marketing Starts With Breaking Down Silos

Impact of Converged Media SES San Francisco Keynote Panel

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. 0 Comments

Is Bing Places for Business Better Than Google+ Local?

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If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local? If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local? 0 Comments

Yahoo Launches Localworks, a Listing Management Tool for Small Business

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The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. 0 Comments

Getting Published: The Search Marketer's Guide to PR

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A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. 0 Comments

Google Launches Inactive Account Manager, a Digital Last Will & Testament

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Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following long periods of inactivity. Users can also send their Google data to designated third-parties. Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following long periods of inactivity. Users can also send their Google data to designated third-parties. 0 Comments

YouTube One Channel Now Available for Everyone

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If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success. If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success. 0 Comments

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

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AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it. 0 Comments

Google: Image Search Overhaul Will Deliver Higher Click-Through Rates

Google search image overhaul changes

Google has announced that it will be rolling out an overhaul to its image search function. This will provide a more prominent display space for selected images and a new scrolling function to make it easier to look at results. Google has announced that it will be rolling out an overhaul to its image search function. This will provide a more prominent display space for selected images and a new scrolling function to make it easier to look at results. 0 Comments

Google Play TV Shows, Movies, Music Debut on Google TV

Google Play

Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. 0 Comments

More Than 100,000 Sellers Have Inventory in New Google Shopping Model

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Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. 0 Comments

Google Maps Business Photos Panoramic Interiors Easier to Access

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Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map). Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map). 0 Comments

Bing Offers 5 Tips for Google Penguin & Panda Victims

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Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point. Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point. 0 Comments

Twitter Improves Search, Notifications in iPhone & Android Apps

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Twitter has released updates for its iPhone and Android app, providing improved search and notification functions. The new versions of Twitter are now available on both the iPhone's App Store and Android's Google Play. Twitter has released updates for its iPhone and Android app, providing improved search and notification functions. The new versions of Twitter are now available on both the iPhone's App Store and Android's Google Play. 0 Comments

Google Sells SketchUp

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Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal. Terms of the deal weren’t disclosed. Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal. Terms of the deal weren’t disclosed. 0 Comments

Google Account Activity Offers Monthly Reports of Your Google Usage

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Users who sign up to Google's new Account Activity tool will get monthly reports on the number of emails sent and received to their Gmail accounts, the number of searches they conduct, and even the most frequent queries they have submitted. Users who sign up to Google's new Account Activity tool will get monthly reports on the number of emails sent and received to their Gmail accounts, the number of searches they conduct, and even the most frequent queries they have submitted. 0 Comments

YouTube Analytics Replaces YouTube Insight

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YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos drive the most views and subscriptions. YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos drive the most views and subscriptions. 0 Comments

Google Chromebooks Get Price Drop, Updates, In-Flight WiFi

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Google's cloud-based computers are getting a holiday-season push. Chromebooks get a price drop, the Chrome OS gets some in-demand tweaks, and those taking plane trips for the holidays may get access to a free Chromebook during their flight. Google's cloud-based computers are getting a holiday-season push. Chromebooks get a price drop, the Chrome OS gets some in-demand tweaks, and those taking plane trips for the holidays may get access to a free Chromebook during their flight. 0 Comments