Articles on product management

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Organic Search Noticeably Absent From Google Analytics 2013 Summit

What is Missing

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. 0 Comments

Google's "DDP" Ad Targeting Service on the Way

Google Neal Mohan

Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. 0 Comments

In-Housekeeping 101: Where to Put Your SEO Department

In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for every company. The right place within the company for both SEO/SEM depends on the company culture, political dynamics and access to the people you need to get things done. In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for every company. The right place within the company for both SEO/SEM depends on the company culture, political dynamics and access to the people you need to get things done. 0 Comments