Articles on product information

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Google AdWords Offers Ad Creative at Scale for PPC

Google AdWords Logo

Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers." Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for many products with a new feature called "ad customizers." 0 Comments

Google PLA Shopping Campaigns Open to All Advertisers

Shopping Campaigns Layering

All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. 0 Comments

New Google Shopping Overview & 4 New Tools

Google Shopping Campaigns New PLAs

Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? 0 Comments

Matching Content to the Customer Life Cycle

Monarch Life Cycle

By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. 0 Comments

New Bing Product Search Launches

Bing Product Search

Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products. Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products. 0 Comments

3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

Ninja in black outfit

E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. 0 Comments

Blending Vertical Results & Other AltaVista Improvements

Over the past month, AltaVista has been busy making some under-the-hood changes to improve its search results. In particular, the service has upgraded its shopping search and is blending links that lead to its shopping search engine for appropriate queries into its main results. How searches themselves are processed has also been changed. Over the past month, AltaVista has been busy making some under-the-hood changes to improve its search results. In particular, the service has upgraded its shopping search and is blending links that lead to its shopping search engine for appropriate queries into its main results. How searches themselves are processed has also been changed. 0 Comments