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Big Data Marketing's Next Frontier: Paid Search

frontiermarkets

PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. 0 Comments

7 Essential Skills for Managing PLA Campaigns

weighing-scales

When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

Link Building for Affiliates

climbing

Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time and efforts to links that will pay off in traffic via keyword selection, content creation, social, and more. Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time and efforts to links that will pay off in traffic via keyword selection, content creation, social, and more. 0 Comments

Become.com Offers Comparison Shopping

Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. 0 Comments

Blending Vertical Results & Other AltaVista Improvements

Over the past month, AltaVista has been busy making some under-the-hood changes to improve its search results. In particular, the service has upgraded its shopping search and is blending links that lead to its shopping search engine for appropriate queries into its main results. How searches themselves are processed has also been changed. Over the past month, AltaVista has been busy making some under-the-hood changes to improve its search results. In particular, the service has upgraded its shopping search and is blending links that lead to its shopping search engine for appropriate queries into its main results. How searches themselves are processed has also been changed. 0 Comments