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Marin Adds Google Shopping Campaign Management

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Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. 0 Comments

Google Updates Shopping Feed Requirements

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Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing. Google's new shopping feed specifications include updates to mobile links, bundle attributes, availability specification, and apparel identifiers. 0 Comments

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

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Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. 0 Comments

Bing Product Ads Now Open to All U.S. Advertisers

Bing Product Ads Bouquet

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. 0 Comments

3 Google Updates for AdWords, DoubleClick Advertisers

5 Attribution Models

Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. 0 Comments

How E-Comm Retailers Can Rock it With Inventory Campaigns

Inventory

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. 0 Comments

New Google Shopping Overview & 4 New Tools

Google Shopping Campaigns New PLAs

Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? 0 Comments

4 Ways to Expand PLA Success in 2014

Google PLAs Local Availability and Storefront

Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. 0 Comments

Google Adds Local Availability, Local Storefront for Product Listing Ads

Google Product Listing Ads Local Availability and Storefront

Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store. Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store. 0 Comments

Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

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Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. 0 Comments

How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

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One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. 0 Comments

Google PLA Ads: 6 Ways to Crush It

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As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. 0 Comments

3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products

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When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave. When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave. 0 Comments

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Google Shopping

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. 0 Comments

Google Product Search Insights: The Impact of UPCs on Customer Conversions

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Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings. Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings. 0 Comments

Google Makes Big Changes to Product Search Feeds

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E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. 0 Comments

Claim Your SERP Real Estate With Google's Product Extension Ads

A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. 0 Comments

Become.com Adds Comparison Shopping

Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. 0 Comments